2015 was one of Mercedes-Benz’s most successful years yet, with a record 12 vehicle launches including GLC, their first ever mid-sized SUV. So naturally, they wanted to celebrate.
To showcase all of this success and cap off a brilliant year, we created an end-of-year campaign consisting of a targeted email that drove customers to a specially built landing page. This featured a contextual looping video background, spliced together from existing TVC visuals. A custom fixed navigation was also built, to allow desktop users to click and drag to scroll through the months of the year. This allowed customers to truly interact with the page, instead of being passive visitors.