Every year National Australia Bank (NAB) hosts a mobile bankers’ conference called MobiCon. It’s an opportunity for over 200 mobile bankers to meet in Melbourne to learn about new tools, share experiences and develop new skills.
Such a modern, forward-thinking event requires the same qualities from its branding, so we developed a range of fresh, contemporary logo concepts for it. All of our initial designs represented the exciting event with eye-catching designs that could be altered year after year to incorporate new dates. Of all the designs we submitted, NAB thought the one featuring a map pin point motif really hit the nail on the head.