National Australia Bank

Digital & Print

  • Implementation

Cross-promotional campaign

NAB Velocity is a cross-promotional campaign between NAB and Virgin Australia, spearheaded by NAB and its creative agency, Clemenger BBDO.

The campaign gives NAB customers the chance to earn 250,000 Velocity Frequent Flyer Points when they take out a NAB Home Loan and Banking Bundle.

eg+ was asked to adapt the master artwork to various print and digital assets in order to amplify the campaign across Australia. It was the first major roll-out for the ‘More Than Money’ campaign, which refreshed all NAB collateral including forms, digital posters, screens, outdoor and more.