Spark BDM is a young business development and marketing company in South Australia. They create strategic solutions to give businesses the spark they need to grow and be heard.
Inspired by this straightforward attitude, we designed a logo that shared Spark BDM’s sense of directness and communicated a strong, purposeful approach to helping companies. We adapted a strong, decorative typeface to create an impactful identity that carried a graphic device. By featuring the ‘A’ and turning it into an arrow, we communicated the idea that Spark BDM is able to kick-start their clients’ businesses in an upward direction.
This logo was then rolled out across various print and digital branding including a business card, letterhead and website that reflected the style of the new logo.